INTUITIVE
EMTPY
CRAFTED FOR
EMTPY
We help businesses succeed.
Meet Our Team
Janus was born out of collaboration, and every day we thrive on it. Our project management-centric approach to everything we do means you get the right people in the right room at the right time. Our business structure allows us to be scalable, agile, creative, and most of all, strategic. And no matter what, once we put our minds together, our sole focus is to help you achieve your goals.
Meet some of the Janus team:
Rachael is an accomplished project manager with over 15 years of experience managing complex projects and multi-million-dollar budgets for large clients in the pharmaceutical, biotech, and advertising industries. At Janus, Rachael leads the program and project management team, ensuring our clients’ projects are optimally scoped, resourced, and executed to ensure maximum happiness for all stakeholders. Her passion for continuous improvement and commitment to excellence make her a master of managing complex projects, a dynamic communicator, and an invaluable asset to any initiative.
A project manager by trade, Heather founded Janus Advertising in 2015 after spending nearly 20 years in the “big agency” world. Working with some of the biggest names in advertising and marketing within the life science space (among other industries), Heather has a large network of “agency peeps”, a love for science, and a passion for smart branding and purpose-driven technology.
Jen Ann is a Digital Project Manager extraordinaire. With her meticulous attention to detail and knack for problem solving, she is dedicated to delivering unparalleled results for each client. Jen Ann is accustomed to managing multi-million-dollar projects, simultaneously, with extreme precision for each project at every turn. Jen Ann has a degree in IT, with a focus area of Information Security and Forensics. Through school and volunteer work she has built and managed websites. Jen Ann comes to us from across the pond, having grown up in Europe and Asia. During her down time, she enjoys spending time cooking, fishing, and competitive ballroom dancing.
Anyone who has worked with Jen knows she is the backbone of our operation here at Janus. Jen serves as our VP of Operations, and as a developer by trade, also handles and oversees front end development and digital content management. A graduate of LaSalle University, Jen holds degrees in both Psychology and Business Administration. She also holds a Health and Life Producer license. With her well-rounded background and her keen ability to problem solve just about anything, she continues to drive our team to new heights in both the operations and digital realms.
Alin is an experienced Technical Team Lead with a demonstrated history of delivering successful digital products. With his deep knowledge of PHP, frameworks, content management systems, databases, and application programming interfaces, he adeptly builds, manages, and provides counsel for his well-rounded and diverse team of developers.
Ashley is a Marketing & Strategic Advisor at Janus. Prior to this Ashley provided leadership in commercial strategy consulting for several top global consulting agencies including DT Consulting, Slalom, and Capgemini. Throughout her career, putting the customer first has been the guiding principle for Ashley’s leadership approach. She measures her success each day by the people and communities she’s listened to and helped to change, who have inspired her and whom she’s inspired to create a new vision or take a new approach.
As our Lead Social Media Marketing Strategist at Janus, Karen harnesses the transformative power of social media in building community-centric brand strategies. With over 15 years of management and entrepreneurial experience, Karen’s work emphasizes personalized, creative, and inclusive marketing solutions. A Duke University alumna with a Master’s degree in Environmental Management, she integrates sustainability into her marketing practices. Karen is deeply committed to community service, serving on boards like the American Marketing Association and the National Association of Women Business Owners. When not crafting impactful social media campaigns, she enjoys tending to her plants, spending time with her fur baby, and being with family and friends.
With over a decade of deep experience in social media approaches and social listening, clinical trials, marketing research, ad campaigns, CRM, and matching findings to creative outputs, Hassan serves as strategic lead on all projects. He ensures that all insights are actionable and tied to all the stars in your strategic constellation. He’s even been known to glance into your universe and point out a few strategies no one else saw, which always prove invaluable. Hassan enjoys the challenge of constantly scanning the digital landscape for ways to leverage new technologies as they continuously evolve. The result of all that Hassan has done is to capture the best possible methods for delivering the right message to the right user at the right time. In short, Hassan loves inspiring action where the impulse is ignited.
Jesse is a dynamic and innovative Creative Director and Illustrator with over 15 years of experience in the marketing and advertising industry. Skilled in UX/UI Interactive Design, Digital Strategy, Visual Storytelling, Branding and Identity Development, he is a strong creative professional with a focus in digital design and a background in fine arts.
Sarah has extensive experience working with biotech companies to craft and share compelling, differentiated stories that resonate. She is especially skilled in taking complex scientific topics and framing messages with key audiences in mind, including investors, journalists, and general biotech enthusiasts. As a Ph.D. and a former Managing Editor for a well known and popular life science media publication, her expertise spans multiple disciplines, including immunology, oncology, infectious diseases, CNS, rare diseases, and cell/gene therapy.
Lisa is an award-winning graphic designer, born and raised in Bucks County, PA. She has thrived in the design world since 2007 after graduating from Temple University’s School of Communication and Arts with a focus on Art Direction. Lisa is the Creative Director at Janus Advertising and helps to solve business problems through visual design by understanding her clients’ challenges, needs and expectations. She has experience with an eclectic group of clientele but holds a solid foundation in pharmaceutical, medical & healthcare, educational and industrial sectors. Lisa creates custom campaigns that are creative & memorable, but most of all, successful in helping her clients achieve their marketing goals.
Project Management
Navigating Success, One Project At A Time.
At Janus, project management isn’t just a role; it’s a philosophy. In fact, we’ve built our own business around it.
We understand that effective project management is the key to delivering on-time, on-budget, and with quality results. Whether you need to establish a Project Management Office (PMO), provide knowledgeable leadership for your existing team, or augment your existing PM roster, we’ve got the expertise to ensure your projects are executed seamlessly.
OUR PROJECT MANAGEMENT SERVICES INCLUDE:
- PMO Establishment: Setting up Project Management Offices from scratch, tailored to your organizational needs.
- Project Leadership: Providing experienced project leaders to guide your teams to success.
- Project Execution: Leveraging our skilled project managers to ensure your projects stay on track & meet objectives.
- Augmentation: Bolstering your existing PM team with additional resources when you need them most.
- Efficiency Enhancement: Optimizing your project processes to maximize efficiency and productivity.
Meet Some of Our Project Management Team
Leadership
Although Heather and Jen will tell you the Janus team is really the secret to our success, our leadership is comprised of visionary strategists in their own right, committed to fostering a culture of creativity, integrity, and collaboration. They are industry veterans with extensive experience in healthcare, marketing, and regulatory compliance, and their willingness to help companies succeed knows no bounds. By empowering our diverse team of experts, our leaders ensure that we consistently deliver cutting-edge solutions tailored to the unique needs of our clients.
Meet Some of Our Leadership Team
Digital
Our technology-agnostic approach to anything digital means we are blessed with a diverse, multi-talented and strategically-minded digital team. We provide tailored solutions for your business based on your needs. We focus on solutions, not limitations. Our scalable development team is comprised of experts in just about every technology out there, so “can’t” is not in our vocabulary. This is why so many companies trust us with their digital endeavors.
Meet Some of Our Digital Team
Social Media
The Janus social team leverages our vast social media expertise to connect, inform, and engage with your audience in the places and ways that deliver the most value. Our strategic approach finds the most meaningful ways to highlight your expertise, share valuable insights, and foster a community of innovation and excellence. From social strategy and listening, to content and influencers, there isn’t a stone we won’t unturn to make sure you are meeting your audience where they are.
Meet Some of Our Social Media Team
Strategy
At Janus Advertising, strategy is baked into everything we do. That being said, some of our specialists take strategy to new levels in their day to day endeavors. From marketing, to brand, to social, to creative and messaging strategy, our strategists have a vision to revolutionize organizations through innovativesolutions and data-driven insights. We are dedicated to partnering with smart, purpose-driven companies and agencies to amplify their brand presence, optimize market reach, and enhance engagement in all the right ways.
Our Key Strategic Pillars:
- Innovative Solutions
- Data-Driven Insights
- Customer-Centric Approach
- Collaborative Partnerships
Meet Some of Our Strategy Team
Creative
Elevate Your Brand
Your brand is your identity. It’s how your customers see you and remember you. It sets you apart and fosters trust. Our creative team turns your vision into a compelling brand identity. We’re more than designers and copywriters – we’re storytellers who bring brands to life.
Design:
Our collaborative approach to branding and messaging means you get an experienced team who can translate your unique vision into your own unique voice. From creative direction and messaging strategy all the way through tactical execution, our creative team honors you, so you get exactly the brand you want and need, and you’ll know how to use it.
Copywriting:
From creating narratives and key messaging, to press releases and digital content, our copy team knows how to engage your audience by finding the perfect storyline for your vision. We have creative directors, Ph.Ds, social writers, and even translators for every language. So whether it’s a white paper about your business, or a website that showcases your complex science to potential investors, the Janus team has you covered.
Meet Some of Our Creative Team
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Our Solutions
We fit where you need us.
Our clients are startups looking to make a name for themselves. They’re already-established brands who are ready to take themselves to the next level. They’re agencies who need no-strings-attached support to fill in the gaps in their capabilities or current staffing situation. They are all unique, but all have one thing in common: they rely on our expert team to support them where they need it the most.
Finding the right solution fuels us. Our team is nimble, solution-driven, and always looking for the best answer to hard questions. With industry experts in digital, print, video, social, events and project/account management (to name a few), our team makes it our business to help your business succeed.
Our solutions include:
Branding and Logo Design
Image is everything.
We know what it takes to build – and BE – a big brand. Brand equity is often overlooked as a necessity in business, but your brand is arguably your most important asset. It defines how the world views your company, products and services. When people see your brand as powerful, successful, and cohesive, they pay attention. They recognize your value. After all, you are the expert at what you do.
With our cohesive branding approach, your customers can see who you really are, and why they can’t spend another moment without you. Our time-tested strategic approach helps you build your brand equity with your every move.
Website Design and Development
Your corner of the world.
WEBSITE DESIGN
Your website is often the first thing your customers will see. So make sure it counts. We are industry experts in this area, and we are here to help guide you through the science of building the right website for you. Using our best-in-class User Experience (UX) expertise, and honoring the importance of your brand equity, our website design process guides you to the right solution for your business.
WEBSITE DEVELOPMENT
Whether you have specific technical requirements, or you’d rather leave the details to the experts, Janus Advertising can craft a technical solution that meets your needs. We utilize the latest technologies to develop your website, whether it’s functionally complex or you simply need to get the word out. We can even help with your functional requirements and other technical documentation. Using our technology-agnostic strategic approach, we find the right solution to fit your requirements, and then align our best-in-class website developers to make the magic happen.
Website Content Management and Maintenance
Keep it fresh.
After your site launches, the world keeps turning. Your business is always evolving, and your customers’ needs are ever-changing. Let us take the worry away by helping to maintain and update your site, so you can get back to doing what you do best. Whether you need your website content to stay fresh and new at all times, or you just need to make sure your site remains stable amidst the ever-evolving technology landscape, Janus has solutions to meet your needs and budget.
Photo/Video Production and Editing
Be the star of your own show.
Whether you need a custom video, a custom scientific animation, or just a fresh set of headshots for your team, the Janus team will help you bring your imagination to life. Product shots, social media videos, even TV commercials — our crews have seen and done it all. We come fully prepared with our own equipment, tailored crew, and creative direction/guidance so all you need to do is just show up and let us get to work. Our capabilities include:
STILL
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Headshots
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Product photoshoots
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Corporate/lifestyle and facility/background shots
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Photo editing and postproduction
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Creative direction
MOTION
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Custom animations, including scientific illustrations and MOAs
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Creative direction, logistical planning and video production
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Social media videos
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Event coverage
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Product video shoots
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Expert interviews
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Client testimonials
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BROLL and virtual facility/background tour footage
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Drone footage
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TV/radio commercials
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Voiceovers
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Postproduction and editing
Collateral, Print and Event Materials
Build your brand equity.
Whether you need a branded slide deck and some boards for a big pitch, or you want your booth to be a showstopper at an event, we have you covered. If you can dream it, we can design and deliver it.
COLLATERAL AND BRAND EXTENSIONS
You have a lot to tell your customers. Make sure you do it right. Start with a suite of business cards, letterhead, email signatures and a slide deck template, and expand your brand equity with a custom brochure or corporate presentation so you have the right messaging at your fingertips at all times. Video meetings? We design backgrounds. Social media announcements? We’ll give you designed templates. The opportunities are endless to keep building your brand equity on a daily basis.
PROMOTIONAL AND EVENT MATERIALS
Looking to promote your business at a trade show or convention? Don’t show up empty handed. Let us help you prepare for your event by customizing your booth or display, and making sure you have the right materials on hand to make you a showstopper.
DIRECT MAIL AND DIGITAL CAMPAIGNS
Bring your business right to your customers’ doors. Let us help you design and execute the perfect mailing to bring your message to the right people.
Project Management Strategy and Support
Translating strategy into action.
Maybe you’ve been exploring how project management could help your company get organized. Maybe you’re not even sure if you need project management. Short answer? You do. Having a PM system in place ensures efficiency, consistency and stability even when challenges arise.
With deep roots in Project Management, our Janus Advertising project management team has a proven track record of crafting custom project methodologies for our clients, with your business objectives at the root of everything we do. Together, we will analyze your current processes and goals, develop a methodology unique to your company, and then execute every step with your custom methodology in mind. From the tools we recommend, to the implementation plan, to the day-to-day task management that keeps your company running efficiently, our project managers are here to make it easier for your team to do their jobs.
Already have a system? Great! Our project managers are well-versed in many tools and software systems, so just give us your process and we’ll run with it as if it was our own.
Agency Partnerships and Services
Let’s work together.
Are you part of the advertising, marketing or public relations world yourself? If so, let’s talk. Janus Advertising assists agencies, freelancers and advertising/marketing/PR-adjacent companies with everything from digital expertise to project management support.
COLLABORATION
Janus Advertising doesn’t just play well with others. We thrive on it. We even offer white labeling. If you want to wow your clients with support in one of our areas of expertise, we’re your perfect partner. This isn’t simply a win-win. It’s a win for your clients.
SCALING
Need an extra hand with a project or account? We’re here to help. Janus Advertising provides role scaling so you can be staffed appropriately at all times. Whether it’s short-term or long-term, we can help you get the job done. So go ahead and accept that client statement of work. We’ll be there to support you.
Quality Assurance
It only counts if it’s done right.
QUALITY ASSURANCE
From test planning to test script execution, our quality assurance team is involved during every step of the process. Although we’re always open to adding steps at your direction, our standard QA process includes a 360 degree view of:
- Design testing
- Content testing
- Functional testing
- Meta information testing
- Analytics testing
- Cross-browser and cross-device testing
- Production testing
Data Visualization and Insights
Make it make sense.
DATA VISUALIZATION
With our deep expertise in data visualization and technology, Janus can transform your analytics and statistical data into an easily digestible visual dashboard. By presenting real-time data in a visual way that’s meaningful to your business, it makes it easy for you to harness challenging concepts, identify new patterns, and empower decision-making. Via our interactive visualizations, you can drill down into graphs and charts for even more detail. No need to endlessly scroll through spreadsheets anymore to figure out what’s most important to you. Visualizing your data will help you:
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Make data engaging & easily digestible
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Easily identify trends
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Tell a story
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Reinforce an argument or opinion
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Highlight the important parts of your dataset
Want to learn more about data visualization? Check out our cheat sheet.
INSIGHTS
Need help beyond the numbers? We don’t have to stop at data visualization. Janus offers strategic insights customized to your needs. We immerse ourselves in your goals and KPIs, your process and your business. So we can take those handy data insights and turn them into recommendations and an action plan based on our years of business consulting experience and your own objectives. A “stop, start or continue” roadmap – crafted just for you.
Our Work
The Janus team has been honored to work on hundreds of initiatives since coming together — and thousands before that, collectively. Some of our featured client partnerships include:
Awards
testimonials
We make it look easy because we do it right.
Our Process
We offer “big agency” quality services at a fraction of the cost. But how do we do it? Besides our low overhead costs, our biggest secret is efficiency. Our process works as follows:
Discover
Design
Develop
Deploy
At each step in our carefully designed process, we stop for a moment and:
Contact Us
Ready to take your business to the next level? Let’s talk.
Social Media Strategy and Management
Ignite the online conversation.
From social media strategy to content creation and management, our team understands that two-way communication with your customers and stakeholders is a crucial part of your business. We believe in building an online community by adding value and establishing trust. Even the most basic social strategy implementation gives you a leg up over your competitors and builds authentic relationships with key stakeholders. Our social capabilities include:
Strategic planning
Audience analysis
Content calendar planning
Custom copy, graphic and video content creation
Scheduling and management
Social monitoring
Reporting and insights
Influencer programs
Social listening
Paid social media advertising
As with all of our services, we utilize our years of social expertise to create a custom solution specific to your needs. Whether organic or paid, full-service or just the basics, we’ll come up with the right way for you to keep your brand’s voice at the center of it all.