WHERE BIG IDEAS

With over 25 years of pharmaceutical marketing experience, Rachel is a dynamic problem-solver, transforming complex brand challenges into actionable solutions that propel growth and impact. She has successfully led powerful initiatives in product positioning, brand identity, digital marketing, patient support programs, omnichannel strategy, product launches, lifecycle management, live events, and media strategy. Her ability to navigate the evolving healthcare landscape ensures brands stay competitive, relevant, and primed for success.

A project manager by trade, Heather founded Janus Advertising in 2015 after spending nearly 20 years in the “big agency” world. Working with some of the biggest names in advertising and marketing within the life science space (among other industries), Heather has a large network of “agency peeps”, a love for science, and a passion for smart branding and purpose-driven technology.

Anyone who has worked with Jen knows she is the backbone of our operation here at Janus. Jen serves as our EVP of Operations, and as a developer by trade, also handles and oversees front end development and digital content management. A graduate of LaSalle University, Jen holds degrees in both Psychology and Business Administration. She also holds a Health and Life Producer license. With her well-rounded background and her keen ability to problem solve just about anything, she continues to drive our team to new heights in both the operations and digital realms.

Alin is an experienced Technical Team Lead with a demonstrated history of delivering successful digital products. With his deep knowledge of PHP, frameworks, content management systems, databases, and application programming interfaces, he adeptly builds, manages, and provides counsel for his well-rounded and diverse team of developers.

Jen Ann is a Digital Project Manager extraordinaire. With her meticulous attention to detail and knack for problem solving, she is dedicated to delivering unparalleled results for each client. Jen Ann is accustomed to managing multi-million-dollar projects, simultaneously, with extreme precision for each project at every turn. Jen Ann has a degree in IT, with a focus area of Information Security and Forensics. Through school and volunteer work she has built and managed websites. Jen Ann comes to us from across the pond, having grown up in Europe and Asia. During her down time, she enjoys spending time cooking, fishing, and competitive ballroom dancing.

Tricia’s passion for people and processes have been at the forefront of her career in the pharmaceutical marketing industry. Seasoned in project management and client services, Tricia is focused on delivering a seamless client experience where no details are missed. Her expertise not only includes managing the overall development of websites, videos, and brand collateral; she is also a valued resource in MLR review (PRC) processes and systems, print production management, and event planning and logistics.

As our Lead Social Media Marketing Strategist at Janus, Karen harnesses the transformative power of social media in building community-centric brand strategies. With over 15 years of management and entrepreneurial experience, Karen’s work emphasizes personalized, creative, and inclusive marketing solutions. A Duke University alumna with a Master’s degree in Environmental Management, she integrates sustainability into her marketing practices. Karen is deeply committed to community service, serving on boards like the American Marketing Association and the National Association of Women Business Owners. When not crafting impactful social media campaigns, she enjoys tending to her plants, spending time with her fur baby, and being with family and friends.

Sarah has extensive experience working with biotech companies to craft and share compelling, differentiated stories that resonate. She is especially skilled in taking complex scientific topics and framing messages with key audiences in mind, including investors, journalists, and general biotech enthusiasts. As a Ph.D. and a former Managing Editor for a well known and popular life science media publication, her expertise spans multiple disciplines, including immunology, oncology, infectious diseases, CNS, rare diseases, and cell/gene therapy.

With over a decade of deep experience in social media approaches and social listening, clinical trials, marketing research, ad campaigns, CRM, and matching findings to creative outputs, Hassan serves as strategic lead on all projects. He ensures that all insights are actionable and tied to all the stars in your strategic constellation. He’s even been known to glance into your universe and point out a few strategies no one else saw, which always prove invaluable. Hassan enjoys the challenge of constantly scanning the digital landscape for ways to leverage new technologies as they continuously evolve. The result of all that Hassan has done is to capture the best possible methods for delivering the right message to the right user at the right time. In short, Hassan loves inspiring action where the impulse is ignited.

Jesse is a dynamic and innovative Creative Director and Illustrator with over 15 years of experience in the marketing and advertising industry. Skilled in UX/UI Interactive Design, Digital Strategy, Visual Storytelling, Branding and Identity Development, he is a strong creative professional with a focus in digital design and a background in fine arts.

With decades of integrated public relations, media, and marketing experience in and passion for companies and organizations of all sizes in pharma, biotech, healthcare, health & wellness, advocacy, and consumer industries. Dawn specializes in creative and strategic counsel, in the development and implementation of a broad range of marketing, branded/unbranded campaigns, and media communications that includes tactical planning and management of all activities, playing a valuable role in developing and implementing a broad range of communications initiatives.

Lisa is an award-winning graphic designer, born and raised in Bucks County, PA. She has thrived in the design world since 2007 after graduating from Temple University’s School of Communication and Arts with a focus on Art Direction. Lisa is the Creative Director at Janus Advertising and helps to solve business problems through visual design by understanding her clients’ challenges, needs and expectations. She has experience with an eclectic group of clientele but holds a solid foundation in pharmaceutical, medical & healthcare, educational and industrial sectors. Lisa creates custom campaigns that are creative & memorable, but most of all, successful in helping her clients achieve their marketing goals.